To Celebrate the Earth and its Beings


The average t-shirt requires between 400 and 600 gallons of water to produce (that's equivalent to 10 bathtubs full of water!). The fashion industry uses 1600 chemicals in their dyeing process, only 1 percent of which have been approved by the Environmental Protection Agency. We consume 400 percent more clothing than we did twenty years ago, and the average garment is only worn seven times before it is thrown out.


Ignite your power as a consumer!


1. Hug the earth

The fashion industry leaves behind a huge environmental footprint, from the pesticides that are used to grow materials to landfills bursting with cheap and discarded clothing. Conventional cotton requires one-third of a pound of chemicals to produce just one t-shirt. How many t-shirts does each of us have tucked away at home?


Choosing organic fibers and sustainable fabrics like bamboo and hemp can reduce carbon output and help you and your family avoid unnecessary chemicals.


2. Hug ourselves

Support the people making your clothes by choosing companies which provide sustainable and caring environments (sweatshop free!) and who pay living wages under safe conditions. Exercise your purchasing power to demonstrate to companies that humans matter more than a bottom line.


3. Hug animals

Countless animals are harmed and/or killed in the name of traditional fashion. This includes the manufacture of materials like leather, wool, and silk, and the practice of animal testing. Stock your closet with cruelty-free clothing to take care of all beings. There's no need to use animal products when plant-based clothing is so comfy and conscious.


4. Hug longer

Reducing waste and cutting back on consumerism by purchasing clothing that is made to last will make your wardrobe more sustainable and timeless. Trends come and go, but durable and carefully chosen materials, pleasing silhouettes, and classic pieces all make for a curated closet that can be smaller and last longer. Quality over quantity.


Ways to help:


*Shop local! Whenever possible, choose products that were made as close to home as you can find. This means less transportation, fresher goods, and an opportunity to support your neighbors and local economy.


*Look for key words like plant-based, local, sustainable, cruelty-free, and fair trade. These labels mean better conditions for workers, better clothing quality and safer products.


*Before purchasing something, ask if it will add quality to your life and the lives of others.

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